Digital Work
I’ve written copy and led the creative for experiential digital pages, product launch content, mobile-only experiences and web-optimized asset development for Whirlpool.com, Maytag.com and KitchenAid.com.
Shoppable Kitchen Designs
The challenge: KitchenAid brand was launching an entirely refreshed major appliance lineup and needed an experience to match this momentous change.
The solution: An immersive experience that tells the stories behind the new design aesthetics in a highly shoppable way.
Jen‘s role: Strategy, Content Hierarchy & Client Sell-In
Multi-Page Brand Equity Experience
The challenge: Show Whirlpool brand’s dedication to helping kids stay in school by illuminating the breadth of the story behind Care Counts™ Laundry Program by Whirlpool.
The solution: Develop multiple pages that tell different parts of the Care Counts story that may appeal to different audiences.
Jen‘s role: Creative Director
The challenge: Develop an experiential, media-driven destination highlighting Whirlpool brand’s biggest innovation in years.
The solution: A layered story focused on a single product feature, supported by demonstrable and dynamic imagery and unique interactive modules.
Jen‘s role: Creative Director
Launch Innovation
In-Store Mobile Experience
The challenge: Go beyond the physical limitations of a store through a robust digital experience that helps them on their shopping journey.
The solution: A quick-loading, but rich, mobile-first experience that allows shoppers to easily compare and learn about models completely autonomously. Averaged 4,225 views/month in 2020.
Jen‘s role: Writer (initial experience), Creative Director (optimizations)
Product Infographics
The challenge: Capitalize on the more than 56% of users that click through product images as their first action when arriving at a product details page.*
The solution: Use visual storytelling and quick, benefit-driven copy to give shoppers the most important content quickly and efficiently.
Jen‘s role: Concepting & Sell-In, Creative Director (execution)
*Source: Baymard Institute, Product Page UX: Include Descriptive Text or Graphics for Some Product Images (52% Don’t), 2018.